10 Tips to Develop a Product Sourcing Strategy

Shamim Ahammed
5 min readJan 20, 2021


If you sell online, you recognize that you simply can’t grow your business while not continued to search out new and exciting merchandise for your customers. However, it isn’t invariably straightforward to finding product soruces at wholesale costs that you simply will sell for a profit in your online store. You’ll notice challenges like doing marketing research, selecting the proper manufacturer, and maintaining glorious internal control. However, you’ll conjointly notice that strategizing a way to supply merchandise properly can assist you to achieve success, particularly with these product sourcing tips.

What is Product Sourcing?

Simply put, product sourcing is finding reliable wholesale vendors from whom you’ll obtain quality merchandise to sell at an affordable margin to grow your business. That will sound simple, however you’ve got to try and do your school assignment and stay wakeful in order that your customers forever have a positive expertise.

Develop Your Product Strategy with These 10 Product Sourcing Tips

The following are tips that will help you in developing strategies that will help you meet the objectives above. There’s no doubt that you will find strategies of your own that work for you, but these are meant to get you started.

1. Keep sourcing new inventory.

Complacency can be the downfall of any retail business. While there may come a time that you are doing well with the products you are selling, you can’t adopt the attitude that it will stay that way. You have to continue looking for new products that will be appealing to your customers to stay relevant — and profitable.

2. Do your research.

It’s obvious that not every product you think will be a huge seller will actually turn out to be. So, it’s important that when you find something that seems appealing and priced at what you can afford, you do some market research to see if it will be a hit with your customers.

3. Follow successful models.

Competition for online retailers is stiff, therefore you wish to sell products that are distinctive and profitable to your business. However, that doesn’t mean that you simply can’t follow different triple-crown sellers’ business models to achieve success yourself. Strive to order a product from one in every one of your competitors. Check the packaging to examine who sourced the merchandise. There’s nothing wrong with this type of rival analysis. You don’t have to be compelled to re-invent the wheel.

4. Check offline sources too.

Just because you’re running an internet business, it doesn’t mean that you simply need to do all of your sourcing online. As your business grows, you ought to think about visiting trade shows wherever you’ll be able to meet product makers and establish real-life relationships that will assist you with product sourcing.

5. Look at local manufacturers.

A lot of e-commerce sellers look to China for sourcing thanks to its name as a large producing venue. However, it’s additionally in your best interest to envision out makers that are nearer to home. There are some respected suppliers within us. That ar value considering. The dearth of the barrier can build communication quicker and disputes easier to resolve.

6. Consider dropshipping.

Dropshipping could be a convenient manner for e-commerce business house owners to sell merchandise while not having to handle storage of inventory and packaging and shipping. Once your client makes a procurement, your manufacturer can ship the merchandise on to them, therefore you ne’er got to handle the item. Whereas the dropshipping strategy of order fulfillment is fast and simple, you’ll have lower profit margins. Still, it’s a technique value considering.

7. Cut out the middle-man.

A lot of steps there are within the distribution chain, the upper the value you’ll buy your merchandise. Once it’s attainable, go on to the supply for buying (or as shut as you’ll be able to get). This may facilitate keep your prices down, and your margins higher.

8. Set your own trends.

It may appear to be a good plan to sell merchandise that is stylish and mercantilism well for different retailers — and in some cases, it is. However, detain mind that by the time a product becomes a trend there’ll seemingly be plenty of competition out there making an attempt to create a take advantage of it. Deciding whether or not you ought to mount the bandwagon or not should be thought-about fastidiously. You’ll bog down with inventory that doesn’t sell moreover once the trend dies down.

9. Don’t always buy in bulk.

Yes, you will get a better price on products when you buy them in bulk, but that’s not a strategy that works in every case. You will end up spending more upfront, and if the product is not a fast seller, you could have your money tied up for a long time. Ecommerce inventory management software can help alleviate the need to buy in bulk by updating you to low inventory, helping you run leaner.

10. Know what your plan B is.

It’s necessary for any trade to possess contingency plans, and e-commerce isn’t any exception. It’s forever a decent plan to possess backup ways in situ for times wherever your best-laid plans don’t pan out. What if your darling provider goes out of business? What if your manufacturer raises their costs creating it unprofitable for you to continue your relationship with them? Think about these and alternative eventualities and have a concept for what to try and do if they happen. You will ne’er move to arrange B, however, if you are doing, you’ll be glad you were ready for it.

Finding the correct merchandise to sell and therefore the right suppliers to shop for from is also the foremost troublesome part of an internet retailer’s job. The on top of product sourcing tips ought to assist you to begin to develop a product sourcing strategy that works for your business; one that each satisfies your customers and keeps your bottom line within the black.



Shamim Ahammed

Forty percents marketers+Forty percents designer+Twenty percent's writer= dudes; It’s me😎